By Sam Brown, Bernie Thiel and Susan Buddenbaum from legalmarketingreader.com

A recent survey by the Alterra Group found that despite the sour economy, a number of professional services firms actually held their revenue steady or even increased it in the past 12 months. What separates the firms that thrive? Our research found that these more successful companies had distinctly different marketing practices and priorities than those whose revenues declined in the past year. Here’s a summary of the findings.

Read the article here: http://legalmarketingreader.com/marketing-in-a-recession.html