Written by Bonnie Buol Ruszcyk for Lawyerist.com

I’ve recently had a number of conversations with professional service providers and other marketing consultants on the topic of marketing spending. Some see it as a worthwhile investment, while others see it as a necessary evil, and some even see it as a complete waste of money. And depending on how it’s done, each can be correct. But the biggest—and most common—misconception is that law firm marketing is seen as an expense rather than an investment.

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Merilee Marsh is a marketing consultant to law firms here in the Treasure Valley. She was gracious enough to let us post her weekly marketing tips here on the Idaho Law Report – thanks, Merilee! If you’d like to get in touch with Merilee directly, you can find her website here. Also, keep checking back for more of Merilee’s tips!

LOOKALIKES: TEMPLATES

To save time or money, law firms may opt for website templates. Picture a lime green background and a pair of clasped hands, one male and one female. The law firms are various; the practice areas differ; the websites are virtually identical. Look at www.rochelleandrankin.com <http://www.rochelleandrankin.com>  (civil litigators in Dallas, Texas), www.bavblaw.com <http://www.bavblaw.com> (a legal clinic in Manchester, New Hampshire), and www.christophlaw.net <http://www.christophlaw.net>  (a personal injury attorney in Boulder, Colorado) to reach your own conclusion.

There are clones done with other visuals, frequently through providers serving law firms. When you opt for website templates or for newsletters that are prepared elsewhere, you are not positioning yourself to reflect the unique qualities of your firm. Choose quality over cost.

by IBR Staff

Givens Pursley partner Deb Kristensen was honored as one of the Top 40 Women Mountain States Super Lawyers.

This honor is given to women lawyers who received the highest point totals in the 2010 Mountain States Super Lawyers nomination, research and blue ribbon review process.

Super Lawyers is a listing of outstanding lawyers who have attained a high degree of peer recognition and professional achievement.

Kristensen is a partner at Givens Pursley and is a general business litigator in state and federal courts, with a particular emphasis in the areas of employment and media law.

by Guest on Lawyerist.com

Is your law firm uniquely identified and differentiated from the competition online?

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