Merilee Marsh is a marketing consultant to law firms here in the Treasure Valley. She was gracious enough to let us post her weekly marketing tips here on the Idaho Law Report – thanks, Merilee! If you’d like to get in touch with Merilee directly, you can find her website here. Also, keep checking back for more of Merilee’s tips!

LOOKALIKES: TEMPLATES

To save time or money, law firms may opt for website templates. Picture a lime green background and a pair of clasped hands, one male and one female. The law firms are various; the practice areas differ; the websites are virtually identical. Look at www.rochelleandrankin.com <http://www.rochelleandrankin.com>  (civil litigators in Dallas, Texas), www.bavblaw.com <http://www.bavblaw.com> (a legal clinic in Manchester, New Hampshire), and www.christophlaw.net <http://www.christophlaw.net>  (a personal injury attorney in Boulder, Colorado) to reach your own conclusion.

There are clones done with other visuals, frequently through providers serving law firms. When you opt for website templates or for newsletters that are prepared elsewhere, you are not positioning yourself to reflect the unique qualities of your firm. Choose quality over cost.