ELEVATOR SPEECH: TONY PANTERA

Last week I presented an interactive workshop titled Marketing Essentials for Associate Attorneys for the Idaho Chapter of the Association of Legal Administrators and was impressed with the elevator speech of one of the attendees.

“I’m Tony Pantera and work at Marcus, Christian, Hardee & Davies. I deal primarily with failed relationships and financial woes, meaning Family Law and Bankruptcy.”

An elevator speech is generally 25 words or less, as is Tony’s. What is your elevator speech? Do you—like Tony—address the potential client’s need or reality? Depending on your listeners and the venue, a sense of humor adds memorable impact to your description.

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